The Off-Brands
January 14, 2019
The Off-Brands
What is in a brand?
Kimberly and Jaquline were discussing how they liked a certain Aldi off-brand snack better than the name brand one. Christina commented that she didn’t remember how much better she liked said off-brand snack over the original until she’d tasted the original again that day.
Honestly, I love the new Aldi store because most of their off-brand stuff is healthier than the name brand it is replacing; one of their colored cereals actually is colored with natural pigments, has less sugar, and contains more vitamins and minerals per ounce than the name brand we could buy elsewhere.
Because of the arrival of this Aldi store, our healthy options seriously improved without demanding more on our budget. In most cases, we were leaving with more groceries, healthier choices, and a smaller food bill. A full cart with more than half of it filled with bargain fruits and vegetables? Oh yes.
We studied some about brands. In some cases, the girls discovered that only the outside label is changed! This was surprising. For several items they researched, the only change between certain off-brands and their competitive name-brand item was seriously a label.
Jaquline heard an ad on the radio station and said, “there’s another name-brand making us think they are better than the store kind because they pay for advertising.”
She’s nine.
They are convinced there is nothing as good as Oreos brand cookies, but then I think there is nothing as good as Christina’s chocolate chip cookies and Louis’ oatmeal cake cookies.
Thanks for reading!
Type at you later…
~Nancy Tart
